Good design is seen.
Great design is felt.
A personality on a bottle. Confidence in a business. A card that makes someone stop and look. We bring illustration, identity and physical materials together to make your business memorable.
Here are the ideas behind a few of the things we’ve made.

Ryan Zhu.
A presence of his own.
Broker and owner of The Zhu Realty Group, Ryan serves Las Vegas buyers, sellers and investors. His identity pairs a crowned lion with an expressive signature: personal, confident and unmistakably his.
REDLINE’S ROLE / ORIGINAL LOGO DESIGNPortrait and current logo: The Zhu Realty Group
From a spark.
To something you can hold.
Before the screen, there was a sketch. A character drawn by hand, developed in Adobe Illustrator, then explored through distinctive packaging directions.

The original pencil work captures the attitude and expression that give the brand its character.

Hand illustration moves into vector artwork, with alternate treatments explored for the brand.

Character, color and lettering work together on the finished packaging presentation.
Some brands
refuse to blend in.
A skull, rose, heart and sewing imagery form a richly detailed identity. This is the expressive side of brand design: artwork with enough character to stand on its own.
LET’S MAKE SOMETHING ORIGINAL ↗
DETAIL FROM THE REDLINE STUDIO ARCHIVEYour ambition.
Our imagination.
Let’s make something worth remembering.
START A CREATIVE CONVERSATION ↗